- Promotional
Scarborough Family Chiropractic had just opened a new facility and wanted to spread the word about their fabulous new location dedicated to personal care. As they provide more than just chiropractic services they wanted to illustrate their approach to whole body health. This included making sure that they came across as more than back specialists, and that they had the most modern capabilities all under one roof.
GOAL
Scarborough Family Chiropractic wanted to create a short profile video, featuring the vision of its founders. It was also to illustrate the depth of its services in a way that would entice new clients. This video would be used primarily on their website but also in social media.
CHALLENGES
Filming in a health care environment is tricky due to privacy issues. We needed model talent and practitioners who were willing to illustrate their processes on camera. The lighting at this new facility was also tricky, as it was bright in places and dark in others.
SOLUTIONS
Working as a team with the client we identified a number of models who were willing to be worked on in front of the camera as well as parts of processes that balance appropriateness and illustrated the knowledge and professionality of the practitioners. Working with our KMW team we managed to create a piece that was at once bright and cheery but also warm and inviting.
More Promotional Projects
LET’S CHAT
From start to finish — pre-production planning all the way through post-production – we’ll ensure every aspect of your project meets the highest standards for quality. So whether you are looking for Maine videography, travel production services, or need to bring life to a commercial or nonprofit film – let us collaborate and create video to reach your goals!