Don't make tik tok content too advertorial

If you’re like most business owners, you’re probably wondering how you can use the popular social media platform TikTok to promote your business without having to shell out money on ads. 

Well, don’t worry; there are plenty of ways to get creative with TikTok and make it work in your favor. Here’s how!

3 Ways to Use TikTok for Business Without Ads

1. Partner with Influencers

TikTok influencers are a great way to promote your products or services without having to spend money on ads. The beauty of working with influencers is that they already have an engaged audience that is likely interested in what your business has to offer. 

All you have to do is reach out and negotiate a deal that works for both parties. You could also consider running a campaign or contest with a few influencers at once, which will help spread the word about your business even further.

2. Create Engaging Content

Content is still king when it comes to using TikTok for business purposes. Creating engaging content tailored specifically for the TikTok platform will help you stand out from the crowd and draw more attention to your business. 

Try creating videos featuring tutorials, behind-the-scenes clips of your team, or even comedic skits related to your product or service — essentially anything that will grab people’s attention and keep them coming back for more.

3. Optimize Your Profile

Don’t forget about optimizing your profile page! This is one place where you can really make an impression since it’s the first thing people will see when they come across your account. 

Ensure all of the information about your company on the profile is up-to-date and accurate, and include links back to other social media accounts if applicable. 

Additionally, create a catchy bio that succinctly explains what type of content viewers can expect from you as well as any other pertinent information about your company such as contact information and website, so people can easily find what they are looking for.

TikTok may not be the first social media platform most businesses think of when it comes time to promote their products or services, but it can be an effective tool if used correctly! 

By partnering with influencers, creating engaging content tailored specifically for the platform, and optimizing your profile page, you can successfully use TikTok as part of a larger marketing strategy without spending money on ads — all while gaining exposure and growing your customer base! 

Need help creating captivating video clips for your social media campaigns? Keller Media Works can help.